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What is the long-term strategy?

What makes the product/service compelling?

What is strong about the product-market fit?

What are the specific steps of real work that must be done from now to success?


  • Marketing
  • Sales
  • Support
  • Operations
  • Human Resources
  • Accounting
  • Engineering
  • Legal
  • Finance
  • Security
  • Strategy

Performance Triangle

  • Quality
  • Cost
  • Speed

Ethics Triangle

  • External: Customers, Users, Bystanders, Environment
  • Internal: Employees, Close Contractors, Stakeholders
  • Integrated: Suppliers, Partners, Governments

Key Metrics

  • Total Revenues (Commercial Demand)
  • Total Expenses (All Costs and Resource Outflows)
  • Renewal Rates (Sustained User Satisfaction)
  • Net Promoter Score (User Satisfaction)